Examples


Here you can see some examples by genre. Click on them to find out more about the individual project.

Bramble 12

This image was created for Bramble’s very ambitious catalogue.

Leya Wingback

We were asked to place the red variation of the Leya Wingback armchair in a somewhat darker environment. This image is one of our favorites, what do you think?

Dassbach 01

Our task for this project was to improve on a pre-existing render. The pre-existing render according to the client had “no life” in it. So we had to create one image where we prove that Virtual Photoshoots can in fact replace Traditional Photoshoots in every aspect.

Continental Royal

In this instance we placed a bed, that did not previously exist in this particular variation, into a modern but in the same time classical environment. The goal of this project was to create the same interior as you see in this image, but with the condition that the style needed to be different.

Leuchtnatur 01

Leuchtnatur produces their high-quality lighting on demand. Because of this, it is necessary for them to create marketing imagery without actually having the correct number of physical products available to them. This project tasked us with placing three different wall sconces into a hotel-like environment.

Bramble 07

This image was created for Bramble’s very ambitious catalogue.

Bramble 08

This image was created for Bramble’s very ambitious catalogue.

Bramble 06

This image was created for Bramble’s very ambitious catalogue.

Leuchtnatur 02

Leuchtnatur produces their high-quality lights on demand. Nevertheless it is necessary for them to create the marketing images without actually having the number of products that is required to create the actual photo shoot. Our task in this case was to place pendant lighting (that was not yet manufactured) into a kitchen scene.

Bramble 01

This image was created for Bramble’s very ambitious catalogue.

Marburg 01

Here we created a room intended to showcase two different wallcoverings.

Mayfair

Annaghmore needed us to create two finish variations for one of their furniture ranges

Paradies 01

For Paradies we needed to create four separate images for four separate product ranges. The four themes were: Faser, Natur, Land Haus, Luxus. This one is for the Faser range.

Paradies 02

For Paradies we needed to create four separate images for four separate product ranges. The four themes were: Faser, Natur, Land Haus, Luxus. This one is for the Natur range.

Paradies 04

For Paradies we needed to create four separate images for four separate product ranges. The four themes were: Faser, Natur, Land Haus, Luxus. This one is for the Luxus range.

Paradies 03

For Paradies we needed to create four separate images for four separate product ranges. The four themes were: Faser, Natur, Land Haus, Luxus. This one is for the Land Haus range.

Leuchtnatur 03

Here we were asked to place the lamp into a room which was able to emphasize the dimensions lamp itself.

Recticel 01

Recticel was in need of individualized images for its retailers. Traditional photoshooting was not up to the task anymore, since there are a lot of images that were physically impossible to make. Here you can see some of the beds that we visualized and placed in virtual environments.

Regale 01

Regale Berlin is a Berlin based bed manufacturer. In this instance we created, for them, a series of images of a shelving unit. If you are living in, or have recently travelled to, Berlin you may have seen some of the images advertised in the U-bahn.

Regale 02

Regale Berlin is a Berlin based bed manufacturer. In this instance we created, for them, a series of images of the same bed. If you are living in, or have recently travelled to, Berlin you may have seen some of the images advertised in the U-bahn.

Vida Living

Here we had to visualize a sleigh bed that been manufactured overseas, but had yet to ship to its final destination.

Process


So how does it work?

Just like in a traditional photoshoot, we have some preparation to do for a Lifestyle image. We need to determine the style you want to present, how you want to arrange the furniture pieces, which furniture pieces you will be highlighting, etc… In the next few steps you will learn a little about how we get from the initial concept to the end result.

This section describes how we help you to develop your initial concept into a plan.

Style Cues

Before we begin we ask you to send us images that you really like and that you think are similar in style to the final picture you envision.

Moodboard

Using the images you send us as inspiration we create a moodboard in Photoshop. This moodboard will represent the feeling and provide a direction for the 3D work ahead. The image below is a simplified version of a moodboard.

After the moodboard is complete we begin creating your room in 3D.

This section describes the construction of the room in 3D and the final styling touches.

At this stage we take the concept we have developed from your styling cues and begin creating your room in 3D.  This is also where we first place your product inside the room. (How is the product created? Learn more here.)

Final image

We then move on to add materials to the different objects in the scene (remember, until now only the furniture piece we have created for you has had a material applied). At this point we create ‘Work in Progress’ pictures, that way you can still comment and ask for changes in order to get the look that you are striving for.

After you have confirmed all the components of the scene, we finalize each texture, add some finishing touches and produce the final image.