The (Old) Photoshoot

Here you can see the usual steps of a conventional photo shoots.

1. Planning


You have to have the product ready.

The Concept

The first step, before even figuring out how you’re going to get all the elements together is to get the theme, the vibe, the set all sorted out in your mind (and in others’).

2. Preparing

Location & Logistics

Either you have to find a room that already goes with your concept or probably even easier: just build up the scene from ground up.

There are a lot of things to consider during location scouting:

  • Overall aesthetic
  • Financial cost to production
  • Logistic feasibility including but not limited to distance from base of operations or other locations scheduled
  • Available light
Production coordination

Organizing the whole crew (photographer, stylist, interior designer etc.) to be prepared for the photoshoot involves a fair amount of work.

3. Executing

So the big day arrived. Again if you are lucky, nobody gets sick and nothing will hold you back from having the photoshoot done, like this:


The limitations of the old photoshoots

The product changed

Maybe it was never meant to be final, just a prototype, but you had to show something on a trade show. There are now changes to the product.

So lets start all over again…

More images

There was nothing wrong with the photoshoot, some retailers just want to have different images than others.

So lets start all over again…


This product now comes in an extra 100 fabrics.

You will have to produce those variations and lets start all over again…

The New Photoshoot

Here you can see how the new way solves the aftermath problems.

Product changed

Either you have a new line of products that you want to shoot in the same environment with small stylistic changes or the product is manufactured differently, re-shooting images has never been easier.

More images

A single person can finish off a dozens of lifestyle images, with just doing the planning step. A single person can also finish multiple hundreds of cut out images.


Hundreds of images of the same product with different variations. For generating images we always use your setup so consistency is always a given, and you can always decide to add new camera angles or light setups.

And of course you can generate similarly batch lifestyle images, as JOOP! did for their curtain packages.