The importance of a 3D CMS
5 minutes read
The integration of advanced 3D technologies has become essential for businesses aiming to stay competitive. One such groundbreaking innovation is the development of a 3D cloud infrastructure, which promises to transform how furniture companies visualize, and market their products.
When people refer to cloud 3D systems, they often mean uploading and managing legacy files like .fbx and .obj files in the cloud. However, this method is not truly cloud-native and is very limiting. A cloud-native 3D infrastructure, like the one provided by colormass (colormass.com), is designed from the ground up to fully utilize cloud computing capabilities. To determine if a system is genuinely cloud-native, consider the following questions: Can you manage your product catalog and its details, such as variations and product logic, directly from your browser? Can you render photorealistic images of these products in any environment using just the browser? Can you publish configurators for these products from the browser on a self-service basis? If the answer to any of these questions is no, then the system you are using is likely not a cloud-native one.
The fragmented nature of 3D tools make interoperability and realism very difficult to achieve, that is also one of the key reasons colormass has developed an integrated and unified system to manage all your 3D needs in one place, whether that’s creating photorealistic images, interactive configurators or simply exporting your data for various use cases.
“colormass is an industry leader in material capture, 3D rendering and visualization technology with hardware and software solutions that allow us to accurately and beautifully represent our product catalog online.” said Claire Mann, Director of Digital Products and Strategy at Designtex.
The colormass team consists of individuals with exceptional credentials, including two senior researchers who previously led 3D digitization initiatives at Zeiss (who are also the recipients of the Google Research Award) and a member with a PhD in quantum computing from Oxford University.
One of the standout features of the colormass 3D cloud infrastructure is the single asset system solution. Traditional methods require maintaining separate files for different use cases, such as configurators, images, AR and exports. This can lead to inefficiencies, constant reworks and increased chances of error. The colormass single asset system streamlines this process. This means that from one master asset, you can generate 1) configurators, 2) photorealistic images, and 3) exports (such as AR files) without redundant file management.
Gone are the days of needing a 3D agency to create room images, a marketing agency to provide AR-ready files, and another development agency to create configurators. With the colormass platform, your team can do all of this directly in the browser. The platform is entirely browser-based, allowing you to access and work on 3D projects from anywhere without specialized software installations. This enables real-time collaboration among colleagues, who can easily share 3D scenes and work together seamlessly.
“Based on the feedback we received from our clients, once colormass is implemented as the foundation for 3D operations, everything becomes more scalable and cost-effective compared to outsourcing or using traditional 3D tools,” explained Balint, the founder of colormass. “This allows our customers to avoid the need for a large in-house 3D team while still giving them full control over their 3D data and its usage (rendering, configurators, exports etc.).”
Major industry players such as Designtex and Maharam already use the colormass 3D ecosystem to establish a standardized way to digitize all of their products, manage and use 3D data for various purposes, whether that’s for rendering images, configurators or exporting data. Below you can see an example of how the Rendering Platform module is used by Maharam to generate images in-house for the newest launch.
“What’s most exciting about working with colormass, is that we don’t have a typical client/vendor relationship. More than anything, we work with them as collaborators. They are willing to test, suggest, and iterate on our behalf. They understand that by experimenting, we all learn and benefit”, said Robert Ortega, Director, Media at Maharam. “This approach is why they are so good at what they do. For 3D visualization, the quality and detail delivered by colormass products are unmatched.”
colormass develops various modules that can be purchased individually depending on your needs, if you only need to render images you don’t have to pay more than what you need. The three main modules are the Rendering Platform for generating images, the Configurator for creating configurators, and Data Exporter for exporting 3D data for various use cases (e.g. CET Designer).
You are welcome to start with any of the modules and when you are ready to use other modules (e.g. configurator or data exporter) your established library will be ready to be used without having to re-create your library again thanks to the single asset system. Request a demo session here.
View source version on furnituretoday.com.